Advertising can take your business world into orbit with just a few words and pictures or can just as easily send you into the hole. Here in New York, you are required to post in your local newspaper for a couple weeks when you first start a business.
Depending on your ad – you can either lose money or use the money to produce. The same advertising techniques used by everyone should not be the choice for getting your word out. So I urge you to take a look at your existing campaigns and evaluate ‘em.
Believe me when I say this, “If everyone else is doing it, YOU should be doing the opposite.” I’ve witnessed a seemingly large amount of businesses fall off the grid simply because there was no understanding on how to market their business effectively.
Using boring advertising without measurable results. This is not what we are looking to produce, we want more profit and revenue for our dollars.
We want good customers and if you want to gain a measurable return on your ad dollars, there needs to be a system in place with direct response. If you are not entirely sure what direct response is, let me fill you in…
Direct response marketing/advertising is when you are speaking directly to the customer in order to gain an immediate response.
For example you send a postcard to a specific group of prospects letting them in on a secret seminar but must respond before a certain time in order to get special bonus material and other surprises.
This is an amazing, and in my opinion, the only way to market in order to receive full customer participation. You can track and test campaigns for maximum conversions and ROI.
Take action and try a direct response campaign, I’m sure you will see the difference.
Tell a mini story about your service, offer an irresistible offer, add a bonus, and set a time constraint – watch the orders roll in.
This was a quicky, but I think you can get something out of it.
Until next time,
David
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