David Rosa Dot Com

What are the most motivating factors for running a business, or better yet YOUR business? I’m sure one of them is profit, am I wrong?
I’ve met many owners who’s focus was not on profit were usually on a decline. Now if you are among that group, I suggest run as fast as you can. I [...]

You know, I’ve come across quite a few folks that really thought they knew their customers. Turns out this was far from true. It was actually rather funny, as surveys showed different.
Let me ask you, when was the last time you surveyed your customers? I mean it doesn’t have to be an entire census packet [...]

In order to properly put together a marketing plan you first have to figure out your message. You need to decide on what you want your business to say to people. This message will be laced through everything you do.
The message needs to grab the attention of people and make them want to use your [...]

Marketing is pretty much everything. This is something that you need to always remember.
Marketing is absolutely everything!
It’s everything you think it is and it’s everything that you never thought was part of marketing.
For example, one specific way you can improve your business and make more money is by making sure you always answer the [...]

Marketing vs. Advertising
When most people think of marketing the first thing that pops into their head is an advertisement. This leads many people to believe that marketing and advertising are actually the same things. They aren’t.
Here is the definition of marketing according to Merriam-Webster’s online dictionary:
Marketing is “the process or technique of promoting, selling, and [...]