Slap Competition in the Face with Direct Response

Advertising can take your business world into orbit with just a few words and pictures or can just as easily send you into the hole. Here in New York, you are required to post in your local newspaper for a couple weeks when you first start a business. Dependin...

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Go to Bed with Your Customers – Build That Relationship to Last!

The Importance of Building an Email List All successful internet entrepreneurs agree regarding the necessity and advantages of having an email list. Your email list is a database of important, direct contact information that enables your business: To keep in t...

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Your Conversion Rate Might Just be Kicking Your Arse!

Yes it is true, chimps do swing on trees. Then again that is besides the point. Have you ever wondered why you might have a ton of foot traffic or even online traffic to your site, but the number of sales just don’t add up? Now this is your conversion ra...

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Understand Your Market! – Do You Really Know Who You’re Selling To?

You know, I’ve come across quite a few folks who really believed they knew their customers. Turns out this was far from true. It was actually rather funny, as surveys have shown. Let me ask you, when was the last time you surveyed your customers? I mean ...

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USP? Why You Need a Competitive Advantage Everyone

In order to properly put together a marketing plan you first have to figure out your message. You need to decide on what you want your business to say to people. This message will be portrayed through everything you do. The message needs to grab the attention ...

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