Archive for May, 2010

Increase Your Sales Force Productivity

What is your best technique for getting your staff to perform at amazing rates?  Have you considered this to be important at all? I’ve known a couple of individuals who have hired workers, simply to perform at mediocre levels. There are no incentives fo...

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Understand Your Market! – Do You Really Know Who You’re Selling To?

You know, I’ve come across quite a few folks who really believed they knew their customers. Turns out this was far from true. It was actually rather funny, as surveys have shown. Let me ask you, when was the last time you surveyed your customers? I mean ...

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USP? Why You Need a Competitive Advantage Everyone

In order to properly put together a marketing plan you first have to figure out your message. You need to decide on what you want your business to say to people. This message will be portrayed through everything you do. The message needs to grab the attention ...

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What’s The Difference Between Advertising and Marketing?

Marketing vs. Advertising When most people think of marketing the first thing that pops into their head is an advertisement. This leads many people to believe that marketing and advertising are actually the same things. They aren’t. Here is the definition of...

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