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	<title>David Rosa Dot Com</title>
	<link>http://davidrosadotcom.com</link>
	<description>Small Business Marketing is the Game</description>
	<lastBuildDate>Wed, 02 Jun 2010 20:00:08 +0000</lastBuildDate>
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		<title>How Valuable is Each Customer to You?</title>
		<description><![CDATA[Every business worries about all different aspect to their business, but a lot of owners haven&#8217;t narrowed down what keeps the business alive. Knowing that little gem can greatly increase your bottom line. Do you know what that is?
Surprisingly enough it is the lifetime value of a customer. I bet you didn&#8217;t see that coming [...]]]></description>
		<link>http://davidrosadotcom.com/84/how-valuable-is-each-customer-to-you/</link>
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		<title>Your Prices Might Actually Be Too Low</title>
		<description><![CDATA[What are the most motivating factors for running a business, or better yet YOUR business? I&#8217;m sure one of them is profit, am I wrong?
I&#8217;ve met many owners who&#8217;s focus was not on profit were usually on a decline. Now if you are among that group, I suggest run as fast as you can. I [...]]]></description>
		<link>http://davidrosadotcom.com/82/your-prices-might-actually-be-too-low/</link>
			</item>
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		<title>Increase Your Sales Force Productivity</title>
		<description><![CDATA[What is your best technique for getting your staff to perform at amazing rates? or have you considered this to be important at all.
I&#8217;ve known a couple of people, who just hire staff, just to work. There are no incentives to be productive and work. Would you agree that there is money on the table [...]]]></description>
		<link>http://davidrosadotcom.com/75/increase-your-sales-forces-productivity/</link>
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		<title>Do You Really Know Who You&#8217;re Selling To?</title>
		<description><![CDATA[You know, I&#8217;ve come across quite a few folks that really thought they knew their customers. Turns out this was far from true. It was actually rather funny, as surveys showed different.
Let me ask you, when was the last time you surveyed your customers? I mean it doesn&#8217;t have to be an entire census packet [...]]]></description>
		<link>http://davidrosadotcom.com/70/do-you-really-know-who-youre-selling-to/</link>
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		<title>What do you Need to Start a Good Marketing Plan?</title>
		<description><![CDATA[In order to properly put together a marketing plan you first have to figure out your message. You need to decide on what you want your business to say to people. This message will be laced through everything you do.
The message needs to grab the attention of people and make them want to use your [...]]]></description>
		<link>http://davidrosadotcom.com/65/what-do-you-need-to-start-a-good-plan/</link>
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		<title>So Then What is Marketing?</title>
		<description><![CDATA[Marketing is pretty much everything. This is something that you need to always remember.
Marketing is absolutely everything! 
It’s everything you think it is and it’s everything that you never thought was part of marketing.
For example, one specific way you can improve your business and make more money is by making sure you always answer the [...]]]></description>
		<link>http://davidrosadotcom.com/62/so-then-what-is-marketing/</link>
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	<item>
		<title>What&#8217;s The Difference Between Advertising and Marketing?</title>
		<description><![CDATA[Marketing vs. Advertising
When most people think of marketing the first thing that pops into their head is an advertisement. This leads many people to believe that marketing and advertising are actually the same things. They aren’t.
Here is the definition of marketing according to Merriam-Webster’s online dictionary:
Marketing is “the process or technique of promoting, selling, and [...]]]></description>
		<link>http://davidrosadotcom.com/59/whats-the-difference/</link>
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		<title>You Need to Get Online!</title>
		<description><![CDATA[Soon enough everyone will be online. This trend is finally getting through to people as they are more and more understanding the internet. Even though there are many companies that are solely offline making it happen, imagine if they were all online where they can find real targeted leads.
Everyone is online, everyone has a computer [...]]]></description>
		<link>http://davidrosadotcom.com/45/you-need-to-get-online/</link>
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		<title>Build a Relationship with your Customers</title>
		<description><![CDATA[In any business if you are not in the mind of your customers in your niche than you are not their GO TO guy. Ask yourself this question &#8220;how can I give MORE value to my customers.&#8221;
Through value is where you will really gain that customer relationship that will bring in even more customers. Who [...]]]></description>
		<link>http://davidrosadotcom.com/52/build-a-relationship-with-your-customers/</link>
			</item>
	<item>
		<title>The Importance of List building</title>
		<description><![CDATA[Alright lets say you have a nice site where you are showing people how to grow organic herbs right. You are getting tons of visitors every day because you have all of your traffic strategies in line.
Next you are selling a very informative course on &#8220;how to grow organic herbs without losing your shirt.&#8221; This [...]]]></description>
		<link>http://davidrosadotcom.com/42/the-importance-of-list-building/</link>
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