Undercutting your Customers Could Give your House Up for Foreclosure

The new year gives you every reason to give your marketing an overhaul, unless you already  have unbelievably amazing results of course. I would never tell you to completely change, but in some cases you just may need to think of a different approach. When wa...

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Your Conversion Rate Might Just be Kicking Your Arse!

Yes it is true, chimps do swing on trees. Then again that is besides the point. Have you ever wondered why you might have a ton of foot traffic or even online traffic to your site, but the number of sales just don’t add up? Now this is your conversion ra...

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How Valuable is Each Customer to You?

Every business worries about all the different aspects to their business, but many owners have yet to narrow down what keeps the beloved business alive. Knowing that little gem can greatly increase your bottom line. Do you know what that is? Surprisingly enoug...

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Increase Your Sales Force Productivity

What is your best technique for getting your staff to perform at amazing rates?  Have you considered this to be important at all? I’ve known a couple of individuals who have hired workers, simply to perform at mediocre levels. There are no incentives fo...

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Understand Your Market! – Do You Really Know Who You’re Selling To?

You know, I’ve come across quite a few folks who really believed they knew their customers. Turns out this was far from true. It was actually rather funny, as surveys have shown. Let me ask you, when was the last time you surveyed your customers? I mean ...

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