Slap Competition in the Face with Direct Response

Advertising can take your business world into orbit with just a few words and pictures or can just as easily send you into the hole. Here in New York, you are required to post in your local newspaper for a couple weeks when you first start a business. Dependin...

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Go to Bed with Your Customers – Build That Relationship to Last!

The Importance of Building an Email List All successful internet entrepreneurs agree regarding the necessity and advantages of having an email list. Your email list is a database of important, direct contact information that enables your business: To keep in t...

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Undercutting your Customers Could Give your House Up for Foreclosure

The new year gives you every reason to give your marketing an overhaul, unless you already  have unbelievably amazing results of course. I would never tell you to completely change, but in some cases you just may need to think of a different approach. When wa...

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Your Conversion Rate Might Just be Kicking Your Arse!

Yes it is true, chimps do swing on trees. Then again that is besides the point. Have you ever wondered why you might have a ton of foot traffic or even online traffic to your site, but the number of sales just don’t add up? Now this is your conversion ra...

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How Valuable is Each Customer to You?

Every business worries about all the different aspects to their business, but many owners have yet to narrow down what keeps the beloved business alive. Knowing that little gem can greatly increase your bottom line. Do you know what that is? Surprisingly enoug...

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