Every business worries about all different aspect to their business, but a lot of owners haven’t narrowed down what keeps the business alive. Knowing that little gem can greatly increase your bottom line. Do you know what that is?
Surprisingly enough it is the lifetime value of a customer. I bet you didn’t see that coming [...]
What are the most motivating factors for running a business, or better yet YOUR business? I’m sure one of them is profit, am I wrong?
I’ve met many owners who’s focus was not on profit were usually on a decline. Now if you are among that group, I suggest run as fast as you can. I [...]
What is your best technique for getting your staff to perform at amazing rates? or have you considered this to be important at all.
I’ve known a couple of people, who just hire staff, just to work. There are no incentives to be productive and work. Would you agree that there is money on the table [...]
You know, I’ve come across quite a few folks that really thought they knew their customers. Turns out this was far from true. It was actually rather funny, as surveys showed different.
Let me ask you, when was the last time you surveyed your customers? I mean it doesn’t have to be an entire census packet [...]
Marketing vs. Advertising
When most people think of marketing the first thing that pops into their head is an advertisement. This leads many people to believe that marketing and advertising are actually the same things. They aren’t.
Here is the definition of marketing according to Merriam-Webster’s online dictionary:
Marketing is “the process or technique of promoting, selling, and [...]
