Every business worries about all different aspect to their business, but a lot of owners haven’t narrowed down what keeps the business alive. Knowing that little gem can greatly increase your bottom line. Do you know what that is?
Surprisingly enough it is the lifetime value of a customer. I bet you didn’t see that coming [...]

You know, I’ve come across quite a few folks that really thought they knew their customers. Turns out this was far from true. It was actually rather funny, as surveys showed different.
Let me ask you, when was the last time you surveyed your customers? I mean it doesn’t have to be an entire census packet [...]