Tag: Prospects

Price Is Soo Darn Elastic – Raise Your Prices, Margins, and Profit!

Why is everyone afraid of price? did you know that price is so elastic that you can sell a stick of gum, just one, for a dollar with the right message and marketing? When we speak about price, we must think of the markets that are involved and who would pay fo...

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Your Offer Can Make or Break the Bank – Be in the Business of Changing Lives

Business owners now a days are lost when it comes to simple foundational marketing that works. Understanding the extreme power of just being cool and offering much cooler stuff frequently and more often can really ramp up your bottom line. I’m sure you k...

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Slap Competition in the Face with Direct Response

Advertising can take your business world into orbit with just a few words and pictures or can just as easily send you into the hole. Here in New York, you are required to post in your local newspaper for a couple weeks when you first start a business. Dependin...

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Your Conversion Rate Might Just be Kicking Your Arse!

Yes it is true, chimps do swing on trees. Then again that is besides the point. Have you ever wondered why you might have a ton of foot traffic or even online traffic to your site, but the number of sales just don’t add up? Now this is your conversion ra...

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USP? Why You Need a Competitive Advantage Everyone

In order to properly put together a marketing plan you first have to figure out your message. You need to decide on what you want your business to say to people. This message will be portrayed through everything you do. The message needs to grab the attention ...

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